California Reads Poster Design

As a graphic designer for California Reads, a literacy program inspiring students across California, I created a variety of visual materials designed to engage and motivate both students and educators. My goal was to design visually appealing resources that make reading more exciting and fun.
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Client:

California Teacher's Association

DATE:

Dec 2017 - Dec 2023

My Role:

Web Design, Graphic Design

Graphic Design, Website Maintenance, Content Updates

  • Designed California Reads posters using Adobe Illustrator, ensuring alignment with the program’s branding guidelines.
  • Researched color palette, typography, and overall look and feel to maintain visual consistency.
  • Developed layout sketches to explore effective compositions for readability and engagement.
  • Incorporated vibrant colors, bold typography, and student-friendly visuals to create an inviting design.
  • Balanced aesthetic appeal with clear messaging to effectively promote a love of reading.
  • Responsible for updating the California Reads page as needed, keeping content fresh, relevant, and visually consistent.

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    My role in this project

    As a graphic designer, I created the California Reads posters using Adobe Illustrator, ensuring they aligned with the program’s branding guidelines. My design process began with researching the program’s color palette, typography, and overall look and feel to maintain consistency with its established identity.

    Content Updates
    100%
    Illustrator
    100%
    Photoshop
    100%
    Photography
    100%
    Prototyping & Testing
    100%
    Instagram Management
    100%
    mobile home page
    mobile product details
    mobile all products
    phone FAQ gif
    home page
    product details web pageproduct page gif
    web screen capture craft show
    cart pagecheck out page

    My Working Process

    This process helped bring Morninglam Jewelry to life in a way that stays true to its vision while making it easy for customers to connect with the brand.

    Research & Ideation

    To build a strong foundation for Morninglam Jewelry, I started with in-depth research on Y2K aesthetics, focusing on jewelry trends from that era. Explored colors, typography, and overall vibe that defined the early 2000s. At the same time, I worked on refining Morninglam’s identity and website to align with the brand’s vision while keeping the user experience smooth and engaging.

    Concept Development

    With a solid direction in mind, I experimented with different color palettes, typography styles, and design elements that best represented the brand. I wanted to make sure the logo and overall identity captured the playful yet edgy feel of Y2K fashion. I narrowed down the options, refined the visuals and branding to create a cohesive look that seamlessly tied into the website and product presentation.

    Prototyping & Testing

    After finalizing the overall design, I moved into UX testing to ensure the website was fully responsive and functioned smoothly across all devices and social platforms. This included checking navigation flow, product displays, and functionality testing to create a seamless shopping experience.

    Finalize Product

    Once everything was refined, I finalized the website, brand identity, and visual assets to make sure they all matched perfectly. The end result is a bold, nostalgic, and cohesive brand that captures the Y2K aesthetic while offering a smooth and enjoyable shopping experience.

    Other Works

    California Reads

    MorninGlam Jewelry

    Web Design

    California Reads

    Angie's Children House

    UI/UX Design, Web Design

    Available for freelance badge

    Let's get in touch

    Feel free to contact me via email!
    Phone
    (415) 746-0402
    E-mail
    anqidesigns@gmail.com
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    © Anqi Hong