We take great pride in our expertise, dedicating ourselves to expertly crafting immersive micro environments.
Morninglam is a unique e-commerce store offering Y2K-inspired handmade products, blending nostalgic style with fresh, creative designs.
Angie's Children House
Crafted and launched Morninglam's Shopify-based e-commerce site, bringing the brand to life through cohesive design and intuitive UX across all devices.
Project Details
100%
Illustrator
100%
Photoshop
100%
Photography
100%
Prototyping & Testing
100%
Instagram Management
100%
My Working Process
This process helped bring Morninglam Jewelry to life in a way that stays true to its vision while making it easy for customers to connect with the brand.
Research & Ideation
To build a strong foundation for Morninglam Jewelry, I started with in-depth research on Y2K aesthetics, focusing on jewelry trends from that era. Explored colors, typography, and overall vibe that defined the early 2000s. At the same time, I worked on refining Morninglam’s identity and website to align with the brand’s vision while keeping the user experience smooth and engaging.
Concept Development
With a solid direction in mind, I experimented with different color palettes, typography styles, and design elements that best represented the brand. I wanted to make sure the logo and overall identity captured the playful yet edgy feel of Y2K fashion. I narrowed down the options, refined the visuals and branding to create a cohesive look that seamlessly tied into the website and product presentation.
Prototyping & Testing
After finalizing the overall design, I moved into UX testing to ensure the website was fully responsive and functioned smoothly across all devices and social platforms. This included checking navigation flow, product displays, and functionality testing to create a seamless shopping experience.
Finalize Product
Once everything was refined, I finalized the website, brand identity, and visual assets to make sure they all matched perfectly. The end result is a bold, nostalgic, and cohesive brand that captures the Y2K aesthetic while offering a smooth and enjoyable shopping experience.
